SAVANOW Marketing &
Business Systems
~ OLATHE, KS ~
A Simple Approach to Vast Achievement for Your Small Business



Must-Reads
Books Recommended by SAVANOW

The Big Six (top)
These six books contain a foundation of knowledge for beginners -- covering motivation, philosophy, organization and tactics.  If adhered to, we think they comprise the closest thing to a 'formula for success' as you will ever find.
Rich Dad Poor Dad by Robert Kiyosaki

Buy This Book		 Rich Dad Poor Dad               (Philosophy)
by Robert Kiyosaki

This book tells the simple story of the author's two father figures.  Each father held fast to a rigid financial philosophy, but only one ever escaped hardship and debt.  Robert Kiyosaki illustrates what he learned from his 'rich dad' in this extremely readable classic.
In the USA,  where basic financial education is not part of most high school curriculums, Rich Dad Poor Dad just may have a profound effect on your life or business.



Buy This Book		 The E-Myth                          (Organization)
by Michael Gerber

The E-myth carefully tells the story of a small business entrepreneur whose dream business has turned into a disaster.  Luckily, the author also includes an inspirational description of the simple shift in perspective that would have changed everything.
Gerber outlines the different roles each small business owner must maintain, the value of systems, and much more.



Buy This Book		 The Cashflow Quadrant        (Philosophy)  
by Robert Kiyosaki

The Cashflow Quadrant was originally meant to be the second half of Rich Dad Poor Dad.  It builds on Rich Dad Poor Dad with more specific advice, and covers a broader range of material.
The diagram mentioned in the title, "The Cashflow Quadrant" is also introduced.  The quadrant is a simple visual aid with profound meaning.  Once you read this book, you'll want to tell everyone you know about The Cashflow Quadrant.



Buy This Book		 Guerrilla Marketing                      (Tactics)  
by Jay Levinson

Guerrilla Marketing is the complete guide to marketing your small business.  It illustrates in the simplest of terms exactly what measures to take, and the cheapest way to do it.
Whether print or classified ad, website, radio commercial or even infomercial, Levinson covers nearly everything you will ever need to do -- until your small business is a BIG business.



Buy This Book		 Think and Grow Rich              (Motivation)  
by Napoleon Hill

Some books are simply classics:  they represent the perfect combination of clarity of illustration, and profound knowledge.  Think and Grow Rich was published in 1960 by a man born in 1883.  That may seem like a long time ago, but once you read this great work of insight, you'll realize how truly timeless the writing of Napoleon Hill is.
Think and Grow Rich is a must-read for every person who aspires to achieve something great.



Buy This Book		 Psycho Cybernetics               (Motivation)  
by Maxwell Maltz, M.D.

Psycho Cybernetics is a not just a breath of fresh air to humanity, it's a hurricane.  Read this book and you are bound to have a epiphany, whether about the habits of your own mind, or just the way you do your job.  The lessons taught here can be applied to anything, because they deal with the very foundations of our thoughts and actions.
If everybody read and applied this book, the world would be a different place.  I hope you read this book and start improving your own world right away.

Advanced Selections (top)
These books are a little more in-depth, and dependent on your having absorbed the knowledge of The Big Six.


Buy This Book		 E-Myth Mastery                   (Organization)  
by Michael Gerber

E-Myth Mastery builds on the ideas laid out in The E-Myth.  It contains specific descriptions of the various roles that need to be filled within a small business.  A world-class company could be built on Gerber's intimate understanding of these principles.
If you manage to apply this knowledge to your small business, the competition may forever wonder how you did it.  This book is recommended for those who are serious about building the perfect business.

Do It Yourself (top)
Sometimes you have to roll up your sleeves and get your hands dirty. These books are just what a small business do-it-yourselfer needs.


Buy This Book		 The Accounting Game              (Finances)  
by Darrell Mullis & Judith Orloff

The Accounting Game is a master-work of translation.  It translates the complicated jargon and practices of accounting into a simple story about a lemonade stand.  In one book, you will learn how the accounting needs of a business evolve over time; all the way from a simple lemonade stand to a corporate giant.
Business owners should always know what's going on with their money.  This book will make sure your accountant never leaves you in the dust.