The Name SAVANOW
SAVA (sah-vuh) is an acronym that serves as the umbrella name
for all
of our business ventures. It stands for
“A Simple Approach to
Vast Achievement.”
To add a sense of urgency, and to give our
small business marketing company its own unique moniker, the word
“now” has been added to make SAVANOW.
What's
So Simple?
The theme of SAVANOW is simplicity. Why? By comparison, use of direct
response technique is far more simple than trying to guess your way
along. You could say that improvising your marketing plan is fairly
easy, but the goal here is to succeed, after all. If you want your
marketing plan to succeed, direct response and a good marketing system
are the best options available. Once you learn the concepts, we think
you'll also be saying to yourself, “Why doesn't everybody do
this?” Our theory: Small business has exploded in the last
fifteen years, and ideas spread slowly, even ideas that have been
around since 1921.
Big business knows all about direct response, and you better believe
they know how to get a return on investment: through the use of
scientifically constructed systems. Of course, you can forgive Larry
the plumber for not having quite caught on yet. Larry knows about
plumbing...Unfortunately that's only a fraction of what it takes to
bring a plumbing business to its full potential.
Who
is SAVANOW?
Kyle Fellhoelter (CEO) founded SAVANOW in 2007. Kyle was
raised in Western Kansas by a hard working family that taught him (and
still does) how to do a job right. He received a degree in physics and
secondary
education in
1996 and went to work teaching in a South-Central Kansas high school.
After several years in education he moved his growing family to Olathe
Kansas and founded SAVANOW with the aid of copywriter and former
student
Michael Hill (CMCO).
SAVA
& Education
Kyle is still an educator at heart, which is why SAVANOW offers so many
free resources to fellow entrepreneurs. The goal of SAVANOW is to help all
small business owners understand and utilize the principals of direct
response marketing and business systems.
SAVANOW believes that all
information should be free
and universally accessible.